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Post by Stanley75 on Nov 8, 2023 22:19:17 GMT
Recent leaflet drop in local area, presumably in an effort to grow the fan base. Much discussion on here about how little the club do in this regard, so I'm sure they're monitoring us 😅  |
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Post by alanwycombe on Nov 8, 2023 22:32:29 GMT
Club following RFI….Does seem to be a bit of a theme developing😂
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oldr
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Post by oldr on Nov 8, 2023 22:48:21 GMT
Admirable but I'd like to see them reach out to old fans who have fallen through the cracks or who have given up season tickets they have had for years.
Take my personal anecdote for example, I've had a membership or Season ticket for decades but told the club I wouldn't renew the latter when Ainsworth was given the job.
Not once did they ask why I wasn't renewing and I got a basic 'Thanks for letting is know'.
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Post by Stanley75 on Nov 8, 2023 23:28:29 GMT
Admirable but I'd like to see them reach out to old fans who have fallen through the cracks or who have given up season tickets they have had for years. Take my personal anecdote for example, I've had a membership or Season ticket for decades but told the club I wouldn't renew the latter when Ainsworth was given the job. Not once did they ask why I wasn't renewing and I got a basic 'Thanks for letting is know'. Agreed. However much of the recent criticism has been over the club not doing enough to promote itself in the local area, which this looks to be addressing. It's a start at least. |
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Post by stainrodisalegend on Nov 9, 2023 0:07:38 GMT
Oldr makes a good point tho - they must have a massive data base, why don’t they use it. Most companies work really hard to retain and re activate customers
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Post by Stanley75 on Nov 9, 2023 0:24:16 GMT
Oldr makes a good point tho - they must have a massive data base, why don’t they use it. Most companies work really hard to retain and re activate customers I agreed he makes a good point. So then why can't they do both? But this is at least a step in the right direction, which I don't see why the club don't deserve a little credit where it's due? |
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oldr
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Post by oldr on Nov 9, 2023 6:31:54 GMT
Oldr makes a good point tho - they must have a massive data base, why don’t they use it. Most companies work really hard to retain and re activate customers I agreed he makes a good point. So then why can't they do both? But this is at least a step in the right direction, which I don't see why the club don't deserve a little credit where it's due? My worry is that it's another step towards replacing the fanbase with one they find more acceptable. I'm no mad conspiracy theorist but I don't trust them. |
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Post by Bill on Nov 9, 2023 9:54:02 GMT
Been doing a good job destroying it in recent times.
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Post by stainrodisalegend on Nov 9, 2023 10:42:32 GMT
Oldr makes a good point tho - they must have a massive data base, why don’t they use it. Most companies work really hard to retain and re activate customers I agreed he makes a good point. So then why can't they do both? But this is at least a step in the right direction, which I don't see why the club don't deserve a little credit where it's due? I do get that, but it is just SO basic and begs the question why are marketing techniques that have been around for about a century only being tried now. I bet everyone on this site is on their database, but when did you last get a promotional email from the club? I am in marketing so do know a bit about this but literally a start-up with one employee would be able to do this: segment the fanbase, so eg you would send an email to all season ticket holders offering them a free one off ticket if they bring a mate, and before the start of the season offer them a discount to renew if they get a friend to buy their first season ticket too; for those who don't have a season ticket but come regularly, you offer them a discounted match day ticket for a friend; if they haven't been for ages you try to re-activate them by saying "first 500 to reply will get a free ticket". At the moment we have the capacity, so its a bit of a no-brainer. That's just off the top of my head, could probably come up with 100 similar ideas to this. |
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Post by Stanley75 on Nov 9, 2023 12:17:05 GMT
Agree with all that Stains. Good ideas. Yes, a leaflet drop is pretty basic but it's something at least.
The other point I'd add is our average home attendances, even through these dreadful runs last season and this, are actually increasing:
Average attendances per season
2019/20 13,721 (pandemic season)
2020/21 14,373
2021/22 14,437
2023/24 14,973
Away End capacity
1,800 upper tier
700 lower tier
2,500 Total
Total capacity
18,439
Restricted view seats
Not sure what the total amount is
Average home fans attendance
Roughly 13,000 (15,000 - 2000 away fans)
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Post by stainrodisalegend on Nov 9, 2023 12:32:41 GMT
Yeah, pretty amazing that Stan given the product is shit (the football) and the match day experience is even more shit (seating, ground, terrible food and drink offering etc).
It shows that bizarrely there is interest in our little old football club despite us being eclipsed by Fulham and Brentford. Imagine if we could improve the product and the match day experience by just 25% and then market it properly - there is potential there but from what I've seen of Hoos in little snatches of podcasts/ fans forums etc he has come across as pretty complacent.
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Post by James1979 on Nov 9, 2023 12:54:13 GMT
We do need to attract more young fans. I do think Ainsworth has set us back even further in trying to do so. We need an identity and to play good football. If you play hoof ball, 20 % possession and you can’t win…..people don’t want to watch. Or if they do watch, they don’t want to come back. Obviously saying in championship is important but a Cup run would be massive for us. We need to create memories for people. That’s what inspires people and builds a fan base. Not finishing 18th in the Championship.
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oldr
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Post by oldr on Nov 9, 2023 13:23:08 GMT
We do need to attract more young fans. I do think Ainsworth has set us back even further in trying to do so. We need an identity and to play good football. If you play hoof ball, 20 % possession and you can’t win…..people don’t want to watch. Or if they do watch, they don’t want to come back. Obviously saying in championship is important but a Cup run would be massive for us. We need to create memories for people. That’s what inspires people and builds a fan base. Not finishing 18th in the Championship. Cup run is essential. Yes we always have '76 and '83 for Title successes (or near, of course) but speak to people about the League cup win in in 66/67, the two cup runs in 76/77 and the cup runs in 82, 85/86 and 90 and you see them go misty eyed even if most of them ended in disappointment. Even runs not as 'successful' such as the League Cup run in 84/85 (the one that ended with the riot match at Portman Road before the replay) were amazing to be on. However, we have to acknowledge one of the elephants in the room. Youngsters are more interested, for the most part, in 'supporting' a big club from their sofa or on their phones than attending matches at a lower league club. You also have a ridiculous phenomena where a significant portion of youngsters have no allegiance to any team but to a particular player! We also live in an age where every week hundreds of matches are available to watch on TV/illegal streams and where we had one game a week - if we were lucky - there is now a choice for 'fans' to sit back and watch action from around the World with ease. It is possible to capture the imagination of a new generation but it won't be easy and it needs to be done by preserving the traditions of the club/fanbase and not making QPR an experience akin to something offered by Disney either. |
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Post by Corbray on Nov 9, 2023 14:08:43 GMT
We do need to attract more young fans. I do think Ainsworth has set us back even further in trying to do so. We need an identity and to play good football. If you play hoof ball, 20 % possession and you can’t win…..people don’t want to watch. Or if they do watch, they don’t want to come back. Obviously saying in championship is important but a Cup run would be massive for us. We need to create memories for people. That’s what inspires people and builds a fan base. Not finishing 18th in the Championship. Cup run is essential. Yes we always have '76 and '83 for Title successes (or near, of course) but speak to people about the League cup win in in 66/67, the two cup runs in 76/77 and the cup runs in 82, 85/86 and 90 and you see them go misty eyed even if most of them ended in disappointment. Even runs not as 'successful' such as the League Cup run in 84/85 (the one that ended with the riot match at Portman Road before the replay) were amazing to be on. However, we have to acknowledge one of the elephants in the room. Youngsters are more interested, for the most part, in 'supporting' a big club from their sofa or on their phones than attending matches at a lower league club. You also have a ridiculous phenomena where a significant portion of youngsters have no allegiance to any team but to a particular player! We also live in an age where every week hundreds of matches are available to watch on TV/illegal streams and where we had one game a week - if we were lucky - there is now a choice for 'fans' to sit back and watch action from around the World with ease. It is possible to capture the imagination of a new generation but it won't be easy and it needs to be done by preserving the traditions of the club/fanbase and not making QPR an experience akin to something offered by Disney either. thats the sad reality of it tbh. there were no city fans at my school when i was a kid, maybe 1 actually but i can't remember. my nephew goes to the same school and says they're everywhere now. thing is most fans don't live right next to the ground anymore so getting there is a hassle, the cost of a game is extortionate and teams like ours probably won't experience any success any time soon. taking kids to the games is the best way to get a kid to support the team for sure. 2 of my nephews are passionate fans of us because i made sure to drill it into their heads and take them to games when they were younger. my other nephew is simply not interested in football and changes teams every other month depending on who's fashionable lol. our club is in a weird situation though were we have a lot of immigrant families around the stadium and imo we should be targetting them. same goes for the signs around westfield and by that i mean we don't have any. you'd never know that loftus road is a stones throw from shepherds bush station tbh. |
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oldr
Silver Seat
Posts: 1,130
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Post by oldr on Nov 9, 2023 14:12:59 GMT
Cup run is essential. Yes we always have '76 and '83 for Title successes (or near, of course) but speak to people about the League cup win in in 66/67, the two cup runs in 76/77 and the cup runs in 82, 85/86 and 90 and you see them go misty eyed even if most of them ended in disappointment. Even runs not as 'successful' such as the League Cup run in 84/85 (the one that ended with the riot match at Portman Road before the replay) were amazing to be on. However, we have to acknowledge one of the elephants in the room. Youngsters are more interested, for the most part, in 'supporting' a big club from their sofa or on their phones than attending matches at a lower league club. You also have a ridiculous phenomena where a significant portion of youngsters have no allegiance to any team but to a particular player! We also live in an age where every week hundreds of matches are available to watch on TV/illegal streams and where we had one game a week - if we were lucky - there is now a choice for 'fans' to sit back and watch action from around the World with ease. It is possible to capture the imagination of a new generation but it won't be easy and it needs to be done by preserving the traditions of the club/fanbase and not making QPR an experience akin to something offered by Disney either. thats the sad reality of it tbh. there were no city fans at my school when i was a kid, maybe 1 actually but i can't remember. my nephew goes to the same school and says they're everywhere now. thing is most fans don't live right next to the ground anymore so getting there is a hassle, the cost of a game is extortionate and teams like ours probably won't experience any success any time soon. taking kids to the games is the best way to get a kid to support the team for sure. 2 of my nephews are passionate fans of us because i made sure to drill it into their heads and take them to games when they were younger. my other nephew is simply not interested in football and changes teams every other month depending on who's fashionable lol. our club is in a weird situation though were we have a lot of immigrant families around the stadium and imo we should be targetting them. same goes for the signs around westfield and by that i mean we don't have any. you'd never know that loftus road is a stones throw from shepherds bush station tbh. You make a good point about immigrants in the local area. When my Dad and his family moved to Shepherds Bush from Ireland they went to QPR as it was the easiest route to integrate. However, most immigrants now see associations with successful teams more important than local pride. I fear that's a losing battle. |
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Post by Stanley75 on Nov 9, 2023 14:31:28 GMT
we have a lot of immigrant families around the stadium and imo we should be targetting them Corbs - Hence the targeting in the local area in the OP? |
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